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Branding Japanese food from Meibutsu to Washoku

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Branding Japanese food from Meibutsu to Washoku

Autor/Hrsg.: Cwiertka, Katarzyna Joanna   , Yasuhara, Miho  
Ort: Honolulu
Verlag: University of Hawai'i Press
Jahr: [2020]
Umfang: 1 Online-Ressource (xiii, 178 Seiten)
ISBN: 9780824882662
Schlagwörter: Japan / Lebensmittel / Marke
Zugriff vom Campus der TH Aschaffenburg, der HS Coburg

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Autor/Hrsg.: Cwiertka, Katarzyna Joanna   Fragezeichen
Autor/Hrsg.: Yasuhara, Miho
Titel: Branding Japanese food
Untertitel: from Meibutsu to Washoku
Ort: Honolulu
Verlag: University of Hawai'i Press
Jahr: [2020]
Jahr: © 2020
Umfang: 1 Online-Ressource (xiii, 178 Seiten)
Details: Illustrationen, Diagramme, Karte
ISBN: 9780824882662
Reihe: Food in Asia and the Pacific
Kurzbeschreibung: Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda.Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding foods as iconic markers of tourist attractions.^
Schlagwörter: Japan ; Lebensmittel ; Marke
Subject: Branding (Marketing) Japan Cooking, Japanese History Diet History Japan Food habits History Japan
RVK-Notation:
E-Book TH Aschaffenburg: https://doi.org/10.1515/9780824882662
E-Book HS Coburg: https://doi.org/10.1515/9780824882662
Volltext : https://doi.org/10.1515/9780824882662
Bestand Bayern: BV046669144
Produktsigel: ZDB-23-DGG
Produktsigel: ZDB-23-SEW