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Social media theory and communications practice

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Social media theory and communications practice

Autor/Hrsg.: Lehmann, Whitney  
Ort: New York ; London
Verlag: Routledge, Taylor & Francis Group
Jahr: 2024
Umfang: xiii, 205 Seiten
ISBN: 9781032186832 , 9781032185873
Schlagwörter: Neue Medien / Social Media / Kommunikation
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Autor/Hrsg.: Lehmann, Whitney   Fragezeichen
Titel: Social media theory and communications practice
Ort: New York ; London
Verlag: Routledge, Taylor & Francis Group
Jahr: 2024
Umfang: xiii, 205 Seiten
ISBN: 9781032186832
ISBN: 9781032185873
Kurzbeschreibung: "Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"--
Schlagwörter: Neue Medien ; Social Media ; Kommunikation
Subject: Social media Communication Public relations
RVK-Notation:
RVK-Notation:
Inhaltsverzeichnis: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034566...
Beschreibung: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034566...
Bestand Bayern: BV049304921